New Delhi, Feb 12 : Global consumer spending in the top 100 non-game subscription-based apps grew 34 per cent (year-over-year) from $9.7 billion in 2019 to $13 billion last year.
YouTube was the subscription app leader across both Apple and Google app stores, earning $991.7 million in gross revenue globally and $562 million in the US alone.
According to data provided by app analytics firm Sensor Tower, revenue from the top 100 earning non-game subscription apps represented about 11.7 per cent of the $111 billion that consumers spent on in-app purchases last year.
According to Sensor Tower Store Intelligence data, in Q4 2020, 86 of the top 100 earning non-game apps worldwide offered subscriptions, down slightly from 89 in Q4 2019.
“Consumers have historically spent more on the App Store than on Google’s marketplace, and the same holds true for subscription apps,” the company said in a statement on Thursday.
Globally, the top 100 subscription apps on the App Store generated $10.3 billion in 2020, up 32 per cent from $7.8 billion the previous year.
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