India key market for Japanese entertainment industry

By Puja Gupta New Delhi, Dec 2 (IANSlife) Indian interest towards Japanese culture has been growing significantly over the last few years, especially amongst Gen Z, believes Kaoru Miyamoto, Director General, Japan Foundation, New Delhi.
“Entertainment, as history and economics suggest has been the most potent source to share knowledge and therefore India is a key market for Japanese entertainment industry”, he adds.
Japan Foundation is set to launch the fourth edition of the Japanese Film Festival (JFF)-India 2020 digitally amid the pandemic, starting December 4. It will screen critically acclaimed award-winning titles along with mainstream entertainment for 10 days.
IANSlife speaks to Miyamoto who shares details of the events, views on how Japanese content is liked by Indian audiences and more: Q: How do you perceive the impact of Japanese lifestyle on the Indian population? A: India and Japan share close resemblance in terms of the culture, food, clothing, art, and social practices. Needless to say, Japanese culture is permeating in India, advancing and strengthening the relationship between the two countries. Additionally, with an increase in exposure to global content, there is a significant surge in demand for international projects across markets. We aim to continue to empower people with quality choices and cater to a wider set of audience with the launch of the fourth edition of the Japanese Film Festival (JFF) in India.