India’s smartphone shipments hit record 50mn in Q3, Xiaomi leads

New Delhi, Oct 22 : Smartphone shipments in India hit an all-time high of 50 million units in the third quarter of this year, registering eight per cent year-over-year growth, said a Canalys report on Thursday. Xiaomi remained the market leader, growing nine per cent to ship 13.1 million units and capturing 26.1 per cent market share in the July-September quarter.
Samsung took the second place from Vivo, with 10.2 million units, up seven per cent compared to the same quarter last year.
Samsung’s aggressive product portfolio and pricing strategy in the low-end paid off as the South Korean giant captured 20.4 per cent share in the India smartphone market.
Vivo stood third, growing 19 per cent to ship 8.8 million smartphones, while Realme grew 23 per cent to ship 8.7 million units.
OPPO completed the top five, shipping 6.1 million units.
“While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season,” Canalys Analyst Adwait Mardikar, said in a statement.