ShareChat appoints Ajit Varghese as Chief Commercial Officer

New Delhi, Dec 9 : Indian social media platform ShareChat said on Wednesday that it has appointed renowned advertising leader Ajit Varghese as its Chief Commercial Officer.
In his new role at ShareChat, Varghese will be pivotal in expanding and strengthening the platform’s revenue efforts, and building a robust monetisation approach with strategic content partnership.
He will also spearhead its marketing functions, to be inclined towards brand elevation, aligned with business centricity.
Prior to joining ShareChat, Varghese was the Global President at Wavemaker, a WPP-group global media network.
“Brand marketing and monetisation is going to be the core focus of ShareChat and we will direct our efforts towards elevating the brand positioning through strategic communications approach,” Farid Ahsan, COO and Cofounder, ShareChat, said in a statement.
“Ajit, with his leadership capabilities and expert knowledge of the media, marketing and advertising domain, will play a critical role in further building brand awareness, deepening relationships with our business stakeholders and driving ShareChat toward the next phase of growth.”