After Realme, China’s BBK Group targets Xiaomi with OnePlus TV

New Delhi: Chinese conglomerate BBK Electronics — which owns smartphone brands like OnePlus, Realme, OPPO, and Vivo and accounted for over 30 percent of Indian smartphone shipments in the June quarter — has now set its eyes to dethrone Xiaomi from the TV market in the country.
Headquartered in Dongguan, Guangdong, BBK Group has bolstered its India plans, first by introducing disruptive Realme smartphones in the price segment, Xiaomi has always been a dominant force to reckon with and now launching OnePlus TV this month to take on Xiaomi’s Mi TVs.
In the second quarter (Q2) 2019, Xiaomi had a 28 percent market share in smartphone shipments in India.
The BBK Electronics with Vivo (11 percent), Realme (9 percent), OPPO (8 percent) and OnePlus (43 percent share in the premium segment which is Rs 30,000 and above) outclassed Xiaomi in the second quarter, according to Counterpoint Research.
In the India TV segment, Xiaomi’s Mi TVs have been highly successful till date. The company had a good start in the TV segment with shipping 2 million TVs.
According to the IDC, Xiaomi registered a 39 percent share of the smart TV market in India in Q2. In terms of smart TV shipments, Xiaomi has been ranked first in India for five consecutive quarters as of the June quarter this year.