New Delhi, Feb 15 : Driven by record sales of previous-generation products like the iPhone 11, iPhone SE (2020) and iPhone XR, Apple logged a massive 93 per cent growth (year-on-year) in 2020, said a new IDC report on Monday.
Apple has, for the first time, doubled its India smartphone market share in the festive quarter of 2020.
The iPhone maker, at the seventh slot in the India smartphone tally, exited 2020 with year-on-year growth of 93 per cent, driven by iPhone 11, iPhone SE (2020), and iPhone XR.
Even the new iPhone 12 series had a strong pickup in the festive quarter (October-December period), according to the IDC.
“Apple had a very good 2020. In the second half, the pent-up demand combined with aggressive pricing, especially by the etailers, really drove its growth,” Navkendar Singh, Research Director, Client Devices & IPDS, IDC India, told IANS.
“After the launch of new models in September-October, this was further fuelled by previous-generation models — iPhone 11, SE 2020 and XR,” he added.
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