IATA launches gender diversity campaign for balanced workforce

Montreal: The International Air Transport Association (IATA) has launched the 25by2025 Campaign — an airline industry initiative to advance gender diversity in the airline industry by 2025.
It is a voluntary commitment by participating IATA member airlines aimed at increasing the number of women in senior positions by either 25 per cent against currently reported metrics or to a minimum representation of 25 per cent by 2025.
It also aims at increasing the number of women in under-represented jobs — for example pilots and operations — by either 25 per cent against currently reported metrics or to a minimum representation of 25 per cent by 2025.
There will be annual reporting on key diversity metrics. IATA member airlines who have already signed up to the 25by2025 Campaign include China Eastern, Lufthansa Group and Qatar Airways.
There is currently no comprehensive airline industry-wide gender diversity statistical report. But, with women representing about five per cent of the global pilot population and three per cent of CEOs, the gender imbalance in the industry is clear.
“Aviation is the business of freedom. An example of that is the freedom for 2.7 million women and men to develop exciting careers within this industry,” said IATA’s Director General and CEO Alexandre de Juniac.