Kantar IMRB releases the Twenty-First Edition of ICUBE™ report

Mumbai: Internet Usage in India exceeds half a billion people for the first time. Rural India is driving Internet growth and usage.
Internet usage is more gender-balanced than ever before. Kantar IMRB today released its ICUBETM 2018 report on digital adoption and usage trends in India. The annual tracking study; considered as the currency for digital adoption in the country, gauges the changing digital ecosystem in India, measuring Internet usage by demographic, activity, and device segments.
Key findings include: The number of Internet users in India has registered an annual growth of 18% and is estimated at 566 million as of December 2018 – 40% overall internet penetration. The report also projects double-digit growth for 2019 and estimates that the number of internet users will reach 627 million by the end of this year.
Of the total user base, 87% or 493 million Indians, are defined as regular users, having accessed internet in the last 30 days. 293 million active internet users reside in urban India, while there are 200 million active users in rural India. Unsurprisingly, 97% of users use the mobile phone as one of the devices to access the Internet.
Rural India’s Digital Frenzy