Shopify commits to safeguard consumers from fake traders

London: E-commerce platform Shopify has committed to new practices to make consumers safe from buying fake products from webstores hosted by its platform.
Following dialogues with the Commission and the network of national consumer protection (CPC) authorities, multinational e-commerce platform agreed to make several improvements to make shopping safer for customers, bringing it in line with EU rules.
“Almost 75 per cent of internet users in the EU are shopping online. This is a huge market for scammers and rogue traders to exploit, and they will continue to do so unless we act,” said Didier Reynders, Commissioner for Justice.
“We welcome Shopify’s commitment to ensure that traders operating on its platform are aware of their responsibilities under EU law, and are taken down if they break the rules,” Reynders said in a statement.
The dialogue first originated following the receipt of numerous complaints, which peaked during the pandemic, through the European Consumer Centres.
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