Subway adds Loaded Signature Wraps to its menu in India

New Delhi: Subway(r) India has introduced new Loaded Signature Wraps available in Multigrain and Spinach tortillas.
Aspiring to deliver double the filling with double the flavour, Signature Wraps would be added as a permanent menu item across all Subway(r) restaurants in the country and would also be available on delivery platforms.
The Signature Wraps are made with a double portion of protein to deliver more filling and flavourful experience in every bite. Priced at Rs 210 for the vegetarian and Rs 240 for the non-vegetarian, the Signature Wraps would let the guests customise the wraps as per their choice. The guests will have an option to make any Submarine Sandwich (sub), other than egg sub, a Signature Wrap at the given price.
“Signature wraps is a big attempt by us to expand the choice for our guests besides sandwiches and salads. We already have smaller sized wraps which worked as a snacking item but this one is more satisfying because of bigger size and with double the filling,” said Shuchi Monga, Head of Marketing, Subway(r), South Asia.
To make Signature Wraps easy for on-the-go consumption and deliveries, Subway(r) will have special pillow packs in which these wraps will be served.
To promote the new product, Subway(r) India has created a 360-degree marketing campaign led by digital where bespoke creative derived from the main TVC will be played. “The insight for the campaign comes from the fact that today’s competitive fast-paced life leads to a lot of stress and, for a while, one could escape from it by indulging into a loaded signature wrap. The punch line, load mat le, asli loaded signature wrap le, marries the consumer insight with the core product benefit aptly,” added Monga.