Tyre industry sharpens focus on tyre safety amongst educational institutes

New Delhi: Having held awareness drives at different campuses of Honda Cars, Infosys, ISRPL (Indian Oil) and Pipapav Port etc, the Rs 60000 Crore Tyre Industry in India represented by Automotive Tyre Manufacturers Association (ATMA) has launched a drive to reach out to university students and sensitize them about the important aspect of Tyre Care & Safety.
ATMA is a group of 11 large tire companies accounting for over 95% share in tire production in India. In a 2-day event held at Amity University Noida (NCR Region), young students were creatively engaged by holding tire safety quizzes in the sprawling campus on tablet computers (tabs). The quizzes brought to the fore students’ knowledge of tires and the aspects related to tire safety.
Amity University was chosen as the kick-off venue since a significantly large number of students use personal cars necessitating awareness on the critical difference that tires make between a safe, fuel-efficient and enjoyable ride or an unsafe, tiring and an environmentally bad one.
“Today’s upwardly mobile youth is highly conscious of the choices he or she makes in terms of personal mobility.
Cars/SUVs are aspirational in nature and are often used to make a statement. A glance at the parking lots of a large university such as Amity proves this point amply. Unfortunately, tires or tire care doesn’t attract that much attention from the youth. Through this drive we tried to create awareness about the technicality of tires as a safety feature”, said Rajiv Budhraja, Director General ATMA.
Indian Tyre Technical Advisory Committee (ITTAC) actively participated in the tire safety drive at Amity University. Service engineers invited by ITTAC closely inspected tires of a select sample of cars. About 40% of the cars had tires which were underinflated, overinflated, worn out or not well maintained.