New Delhi, Dec 28 : Amazon Fire TV has exceeded 50 million monthly active users worldwide who are streaming billions of hours of content every month, according to the company.
Amazon said that it has rolled out our biggest software update ever to Fire TV Stick (new generation) and Fire TV Stick Lite devices globally.
“The new experience is more personal and intuitive with user profiles, improved content discovery, and Alexa voice navigation,” the company said in its latest blog post.
“For advertisers, new discovery features will help drive higher engagement and surfacing of content while keeping our ad placement types consistent,” it aded.
The experience will continue rolling out across Fire TV versions and Fire TV Edition in 2021.
According to eMarketer, there are now over 31.2 million US households that have cut the cord, a 27 per cent YoY increase.
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