Amazon.in launches performance-based benefit programme for sellers

Bengaluru, Nov 16 : E-commerce major Amazon.in on Monday announced the launch of ‘STEP’, a performance-based benefit programme designed to help sellers accelerate their growth on the platform.
In a statment, the company said that the programme simplifies the seller experience by providing customised and actionable recommendations, which help sellers to improve key customer experience metrics and in turn, their growth.
“By improving performance, sellers can unlock benefits across multiple levels like ‘basic’, ‘standard’, ‘advanced’, ‘premium’ and more,” it said.
These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management.
Using customised and actionable recommendations, STEP enables sellers to improve key metrics like cancellation rate, late dispatch rate, return rate, among others.
Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management.