As Covid bites, luxury auto makers unleash offers’ offensive

By Rohit Vaid New Delhi, Oct 17 : To arrest the sales decline triggered by the Covid-19 pandemic, players in the luxury automobile space have gone on an offers’ offensive, making customer the ‘Absolute King’.
On offer are direct discounts and indirect value added propositions like ‘free insurance’ and ‘service packs’.
Accordingly, discounts ranging from 5 to as much as 8.5 per cent on ultra-luxury cars and SUVs are being bestowed.
The high price tag on these vehicle has resulted in a mindboggling discounted value.
On a broad range, these discounts depending on the actual price will range from Rs 2.5 to Rs 8.5 lakh and beyond.
Apart from discounts, indirect offers such as attractive financing solutions, minimum resale value, free insurance or service warranty from 3 to 5 years and other such provisions are being dished out.