Average selling price of a smartphone in India now Rs 11,500

New Delhi, Nov 7 : The average selling price of an smartphone has fallen by 2 per cent to reach Rs 11,500 in the India market, with 84 per cent of shipments now coming in the sub-Rs 15,000 range (29 per cent even below Rs 7,000), driven by e-learning, according to a new IDC report.
The mid-range segment (Rs 15,000 to Rs 37,000) declined year-on-year, as consumers held back on upgrading to a more expensive smartphone due to economic uncertainties.
The premium segment ($37,000 and above) witnessed a strong growth of 91 per cent where Apple, Samsung, and OnePlus continued to be the top three players.
Apple also launched its online store in the third quarter, offering a wide range of first-time services.
“IDC expects the low-end and mid-range segment to continue being the volume driver. As consumer sentiment improves in the next few quarters, upgrades and affordable 5G offerings in the US$200-500 segment is expected to drive growth,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.
eTailers led the online channel share reaching an all-time high of 48 per cent in Q3, growing by a healthy 24 per cent (YoY).