Bangalore gets its first Parcos select store

Bengaluru: The first-of-its-kind Parcos Select is now launched at Prestige The Man Store, which started off in 1956 as Prestige House for Men, as a 600 sq.ft store on Commercial Street. Today the store is a sprawling 20,000 sq. ft & consists of clothing, bespoke tailoring and accessories extending over seven, precisely curated levels. Prestige Fashions Pvt. Ltd. is the umbrella organization with all activities directed by Noaman Razack whose father Razack Sattar, a visionary and innovator, far ahead of his time, founded the original establishment.
The current distribution of Luxury Beauty brands is experiencing a shift from being predominantly available across departments and lifestyle stores to going digital with a part of audiences shifting to online buying for convenience. Luxury brands will still seek formats like Parcos or stand-alone stores in order not to achieve width in distribution. For luxury beauty, it is essential to be available at all relevant travel points in order to extend the ease of shopping in the right ambience & location.
Parcos has established its presence with 46 own brick-and-mortar stores, servicing customers in major Metros like Mumbai, Delhi, Bengaluru, and Tier-2 cities like Cochin and Ludhiana. The plan is to expand further from bigger metros and airports to even smaller ones such as Guwahati, Siliguri, Coimbatore and the like, thus being available to international travelers as well.
Over 50 new brands will be onboarded this year, Parcos plans to expand its base to 100 stores by the end of 2023 by redefining luxury across a strategically planned variety of Select & Luxe store formats.
In order to facilitate this, Parcos has developed a 3-tier calibration of formats – Parcos Luxe housing the more exclusive & high-end range of brands