Black Friday sale logs $9bn in US, smartphones bring in $3.6bn

San Francisco, Nov 29 : US consumers spent $9 billion online during the Black Friday sale, up by 21.6 per cent on a year ago. Smartphones alone accounted for $3.6 billion in sales — up by 25.3 per cent over the last year as people stayed indoors during the pandemic.
For Black Friday, Adobe had originally forecast sales between $8.9 billion and $9.6 billion, TechCrunch reported late on Saturday.
The $9 billion Black Friday sale figure makes the event the second-largest online spending day in the US history (after 2019’s Cyber Monday).
According to Adobe analysts, “Cyber Monday is likely to continue to be the biggest of them all, expected to bring in between $11.2 billion and $13 billion in e-commerce transactions”.
Earlier, American consumers’ online spending hit a record high of $5.1 billion on Thanksgiving Day with a year-on-year growth of 21.5 per cent, according to data by Adobe Analytics.
Heavy discounts and aggressive promotions since early November succeeded in making consumers loosen their wallet strings earlier, said Taylor Schreiner, director with Adobe Digital Insights.