E-commerce industry sees 56% growth in festive orders: Report

New Delhi, Dec 4 : India’s e-commerce industry reported nearly 56 per cent growth in order volume this festive season amid the pandemic as compared to the same period last year, said a new report on Friday.
The increase in order volume also led to the 50 per cent growth in gross merchandise value (GMV) as compared to the last year festive season, said the report by e-commerce focused software-as-a-service (SaaS) platform Unicommerce.
The report said that not just marketplaces but brand websites also reported huge growth in consumer demand his festive season.
Big brands are now committed towards selling through their own websites, Unicommerce said.
The brand websites witnessed nearly 77 per cent order volume growth as compared to 60 per cent order volume growth of the marketplace, said the report.
The research showed that personal care category has emerged as the biggest gainer with nearly 176 per cent order volume growth over last year’s festive month.