Few takers for wedding invitation cards in corona times

By Ananya Bhatnagar and Mohammad Suaib Khan New Delhi, Oct 21 : ‘The Big Fat Indian Weddings’ in India have lost much of the pomp and pageantry usually associated with them in the past, as a fallout of the COVID-19 pandemic. Thus, the festivities associated with the ostentatious weddings — that brought immense joy and celebrations in the families — have gone for a toss and turned these social occasions into a tame affair.
Gone are the days — at least for several more months — when hundreds of guests thronged weddings. Now restrictions on gatherings, including weddings, in a bid to stem the spread of coronavirus has led to thin attendance at the celebratory events.
And one thing indicating this downturn in celebrations is the drastic dip in demand for invitation cards.
A visit to Chandni Chowk — one of the biggest markets that caters to the need of those looking to shop for invitation cards for weddings — is enough to tell one about the downturn in demand after the pandemic.
Customers for wedding invitation cards are few and far between and most shopkeepers can’t help but gaze at their shops’ doors while looking for the elusive customers.
“Our businesses remained shut for months but have since resumed. But there isn’t any increase in demand as many restrictions on social gatherings like weddings are still in force,” Krishna Murari Gupta, President of Delhi Wedding Cards Association, told IANS.