HKTB launches virtual event ahead of CNY to promote Hong Kong tourism

Hong Kong, Feb 10 : In a bid to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan, the Hong Kong Tourism Board (HKTB) has announced its first global fan-engagement programme called Hong Kong Super Fans.
“The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” YK Pang, Chairman of the HKTB, said during the virtual tour — celebrating everything unique about ringing in Chinese New Year in Hong Kong, celebrated on February 12 — organised especially for the very first Super Fans.
“The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination,” said Pang.
The launch of the programme’s debut activity took the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials while enjoying a pre-delivered “Good Fortune Bag”, filled with lucky ornaments, festive snacks and more, from the comfort of their own homes.
In its latest programme, the HKTB has invited Super Fans — people with social influence and a heartfelt connection to Hong Kong — to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer.
Once international travel is allowed again, these Super Fans will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings and share their experiences with their audience (Fans and Friends).