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India tablet market grows 6% in 2020, Lenovo leads

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New Delhi, March 4 : Driven by demand due to work-from-home and online education amid the pandemic, the India tablet market grew six per cent year-on-year (YoY) in 2020 with Lenovo leading the market with a 39 per cent share, said a new report from CyberMedia Research (CMR) on Thursday.
Lenovo, which replaced Samsung at the top, saw its commercial business registering robust growth, driven by government and education sectors, showed CMR’s Tablet PC Market Report Review for 2020.
It maintained good score on tablet market demand in the last 14 consecutive quarters. Lenovo Tab M10 (HD) series garnered 10 per cent market share.
Samsung was placed second in the market leaderboard with 30 per cent market share. Samsung launched several tablets in 2020, including the Tab A7 LTE and WiFi version, Tab S7, S7 Plus and S6 lite.
Across all the tablet launches from Samsung, the Tab A7 LTE and WiFi was the most successful, accounting for a massive 13 per cent share across the Samsung tablet portfolio.
Interestingly, during the course of the year, a premium brand such as Apple replaced a strong value-for-money brand such as iBall at the third position with 17 per cent market share.

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