Indian men buying as many beauty products as women: Report

New Delhi, Nov 3 : When it comes to purchase of beauty products gender divide is a myth as a new report on Tuesday said that Indian men and women are showing similar interest and buying an average of nine beauty products every month.
Today’s beauty consumers are online for advice, ideas and inspiration, with nine out of 10 beauty consumers influenced by digital, according to the joint study by search giant Google, consulting company Kantar and creative transformation company WPP.
Over 50 per cent beauty consumers are using social media and online videos, and 40 per cent consumers use online search for research, said the “Connected Beauty Consumer Report” on the beauty and personal care industry in India.
The study showed that 56 per cent consumers use YouTube to compare and consider, while 30 per cent reach their final decision through a mix of YouTube, Google Search and e-commerce websites.
In India, Tier-1 and Tier-2 city consumers are fast catching up with their peers from the metros when it comes to purchasing personal care products.
Tier-1 cities show similar engagement levels with digital touchpoints at 83 per cent and metros’ at 81 per cent.