Indians zoom in on full-frame mirrorless cameras: Canon

Gurugram: The dream to acquire a full-frame mirrorless camera is gaining momentum among both entry-level and professional photographers in India and Japanese camera and digital imaging company Canon is optimistic to see sales being picked up well with the wedding and festival season around the corner.
According to Kazutada Kobayashi, President and CEO, Canon India, since the company brought its first full-frame mirrorless camera EOS R to India last year and its lightest and smallest full-frame mirrorless camera EOS RP in February this year, the inquiries about both the cameras have grown multi-fold at its shops across the country.
“We could see that several professional photographers who used DSLRs with mirror have started to convert their thinking to acquire full-frame mirrorless devices.
“There is a rush of active inquiries at our shops on full-frame mirrorless cameras. I expect a good business to start from September onwards with the herald of wedding and festival season,” Kobayashi told IANS here in a free-wheeling interview.
The 30.3MP EOS R camera costs Rs 189,950 and with the EOS R kit (RF24-105mm f/4L IS USM Lens), the price is Rs 278,945. The EOS RP camera starts at Rs 110,495 and with the EOS RP kit, the camera costs Rs 199,490.
“We are shifting focus from low to mid and high camera segment. Our camera business in India stays as it is at this point of time and I expect it to grow further in coming months,” said the Canon executive.