Instagram testing new ‘Lite’ version of app in India

New Delhi: Instagram on Wednesday said it is testing a new “Lite” version of the app for Android users in India before a global roll out.
Making the announcement at the first “Facebook Fuel For India” virtual event, the photo-sharing app also introduced the second edition of the “Born on Instagram” creator program.
“India is such an important country for us and has been a testing ground for innovation, thanks to the natural creativity and entrepreneurial spirit we see here,” said Vishal Shah, Vice President of Product, Instagram at Facebook.
“With the test of Instagram Lite, and the next edition of ‘Born on Instagram’, we’re aiming to democratise expression and creativity for a greater number of people in India. We’re also hoping to gain valuable insights before a global rollout of Instagram Lite.” Instagram testing new ‘Lite’ version of app in India.
Instagram testing new ‘Lite’ version of app in India.
This is not the first time Instagram is testing a feature in India before a global roll out. The platform showcased a slew of new features in the past few months that have either debuted in India or India has been one of the first countries to test it.