New Delhi: After witnessing massive success and acceptance with Vision 1 — its first HD Waterdrop display smartphone in February last year — itel on Friday announced the launch of yet another innovative and next-gen smartphone christened as “Vision 1 PRO”.
Priced at Rs 6,599, “Vision 1 PRO” equipped with bigger 6.52-inch HD+ IPS Waterdrop with in-cell technology and 2.5D curved fully laminated display topped with 450 nits brighter screen for higher transmittance that provides an extra glow to the outdoor viewing experience.
“Our previous offering Vision 1 with its communication ‘Naye India Ka Naya Vision’ received an overwhelming response from consumers and aligned with providing innovative features backed with affordability.
“We have launched Vision 1 PRO with key communication message of ‘India Badhega Aage Naye Vision Ke Saath’ – which accords with our Vision 1 PRO smartphone in a newer, power packed and bigger avatar,” Arijeet Talapatra, CEO, TRANSSION India, said in a statement.
He further added: “The new world order has reinstated the significance of digitalisation and have made the role of a smartphone more profound to continue our daily life. The newly launched Vision 1 PRO, is aligned with the brand’s new vision— ‘itel hai’. Life Sahi Hai’ which emphasizes on enjoying a better life with itel’s range of products and services.” According to Talapatra, “The launch of Vision 1 PRO is designed, to elevate the experience of our consumers who are looking for a high-performance smartphone with an immersive viewing experience. After establishing leadership in the sub Rs 6,000 category, itel is eyeing to bring smartphones with a premium look and new-age features to be the brand of choice in the sub Rs 7,000 segment.”
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