Know which Instagram posts drive more engagements for politicians

New York, Nov 1 : Instagram posts with politicians’ faces in nonpolitical settings tend to see increased audience engagement over traditional posts such as politicians in professional or political settings, says a new study.
Personalisation strategies, such as posts showing the politician at the local soccer field or at home with a pet, seemed to help drive interaction, said researcher Yilang Peng, Assistant Professor at University of Georgia in the US.
“Faces are a very important vehicle to extracting emotions,” Peng.
“In general, people are paying attention to posts that feature faces, and especially faces of people they recognise.” Using computer vision methods, Peng analysed over 59,000 images published on Instagram of 159 US politicians, including presidential candidates, governors, senators and Cabinet members.
Peng identified four broad categories to classify the setting of the politicians’ images.