Meet women ‘Covidprenuers’ who used lockdowns to launch their own businesses

New Delhi: Opening a new venture in the chaotic times of Covid when even the long established ones faced a serious threat of shutting down, seemed crazy, if not suicidal, to most business minds.
But ask the new breed of ‘Covidprenuers’ — a new term used to describe individuals or businesses that thrive in the pandemic environment — and they tell you how it proved to be an opportunity like never before.
On the occasion of International Women’s Day, PTI gives a peek into the lives of five young and successful female Covidprenuers who made the best use of the worst of times.
Kamakshi Agarwala, founder of shapewear brand Butt-Chique: Launching a female-led ‘Made for Indian’ women shapewear brand in a male-dominated lingerie industry is easier said than done. Plus the Covid-induced lockdown and men mansplaining ‘why it was impossible’ can bog down any budding entrepreneur. But not Agarwala who had made up her mind, and most importantly her designs.
On May 9, 2020 — India still under lockdown — she launched ‘Butt-Chique’. With over 50,000 customers already in her kitty, and most of the products getting sold out within weeks, the 25-year-old designer is happy seeing things go as envisaged.
Inspired by her father — also an entrepreneur — Delhi-based Agarwala believes in creating job opportunities for others and building a psychological safe space for women to flourish.