‘Meetha’ portal to counter negative propaganda against sugar

New Delhi, Nov 5 : The Indian sugar industry has started a campaign to counter negative propaganda against sugar and launched a portal, “Meetha” which will give “educative information” about the consumption, utilization and most importantly the value of natural sugar.
Sugar industry body, ISMA has prepared a portal, which would be a single point window for right information and knowledge to be shared amongst consumers and to educate the general public about various facets of sugar.
“‘Meetha’ aims to be India’s foremost and leading website providing a plethora of educative information about the consumption, utilization and most importantly the value of natural sugar,” ISMA said.
Sudhanshu Pandey, Secretary, Department of Food & PD, Government of India, launched ISMA’s Knowledge Portal in a VC meeting on October 28, 2020, called “meetha.org”.
He congratulated ISMA for the important initiative taken to bust myths on sugar and spread the right awareness around sugar. He said that the problem with misinformation is that it travels faster.
He said he comes from rural India, where there is cane juice, which is good for health. “There are many such local food which needs promotion in alignment with the vision of the Prime Minister “vocal about local”,” he said.