Myntra concludes its biggest-ever EORS with 11 mn items sold to 3.2 mn customers

Bengaluru, Dec 25 : The 13th edition of Myntras flagship End of Reason Sale (EORS) has concluded the company selling 11 million items while catering to more than 5 million orders.
The fashion carnival also witnessed 51 per cent increase in traffic to the platform over the previous winter edition.
Overall, around 3.2 million shoppers participated in the event, as the company processed record-breaking 19,000+ items per minute at peak.
Key highlights of EORD: * 3.2 million customers shopped * 5 million+ orders placed * 43 million unique users visited the platform * 3 million items delivered so far * 54 per cent new customer acquisition came from Tier 2, Tier 3 cities and beyond * Kids, beauty and personal care, and home decor witnessed the highest growth at over 150 per cent YoY Women’s Western wear, men’s jeans and streetwear, women’s ethnic, men’s casual and sports footwear were some of the most popular categories among the shoppers, with Roadster, PUMA, HRX, H&M, MANGO and USPA, among others, drawing the maximum number of buyers. Overall, about 50 per cent of shoppers were from Tier 2 and 3 cities and towns.