Reaching out to voters directly paid off for BJP: Ram Madhav

New Delhi: A key factor behind the re-election of Narendra Modi as the Prime Minister was the BJP’s ability to reach out directly to the voters, party General Secretary Ram Madhav said here on Saturday.
Madhav also compared the BJP’s electoral strategy to that of former US President Barack Obama.
“Barack Obama created an electoral mechanism to reach out to the voters directly. This brought about a qualitative change in the American elections. The BJP also thought about making the organisation capable of reaching out directly to the voters,” Madhav said at a book release function.
He said it was the strategy of BJP President Amit Shah that brought about a new dimension in politics.
“The elections, however, centred around Narendra Modi and there is no doubt in this matter,” he added.
Comparing India to other large democracies of the world, Madhav said that global politics has changed to the effect that there is rule of strong and authoritative leaders in most countries now.