ShareChat partners with Audible Magic on copyright protection

New Delhi, Nov 9 : Homegrown social media platform ShareChat on Monday said it has partnered with Audible Magic to manage licensed and unlicensed use of music.
Silicon Valley-based Audible Magic is a leading provider of rights management and automatic content recognition (ACR) solutions.
ShareChat said it chose the company for its reference registry containing over 40 million registered works representing global and local music from across the world.
“With a growing community of users and the large magnitude of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat,” Berges Malu, Director, ShareChat, said in a statement.
“With the addition of Audible Magic audio fingerprinting technology, we look forward to a partnership which will help us achieve that with their expertise in automatic content recognition solutions.” ShareChat is a language-focused social platform for emerging markets with more than 15 languages currently supported.