Sindhu joins breast cancer awareness effort using AR tech

Hyderabad: World Badminton Champion P.V. Sindhu has joined an innovative effort to create awareness about breast cancer using Augmented Reality technology.
The ace shuttler features in what is said to be the world’s first initiative using life-size Augmented Reality (AR) to create awareness about importance of early detection of breast cancer, launching the app developed by Ushalakshmi Breast Cancer Foundation (UBCF), a not-for-profit breast cancer charity based here, to take the message of “early detection” to every home.
To be part of UBCF’s app “ABC of breast health”, the AR feature will be functional in a month’s time, said Dr Raghu Ram, Founder, CEO and Director of Ushalakshmi Breast Cancer Foundation.
One can see a life-size image of the star or the doctor speaking through AR technology. “You would see your own surroundings in the phone, giving you an impression that the celebrity is right in front of you. The whole idea is to have a one-on-one interaction, without actually being there. You can even take a selfie with the celebrity or doctor in your own surroundings,” he said.
Using AR technology and roping in celebrities, he wants to reach out to rural India to create awareness, he said.
Ram told IANS that every month he plans to have a new celebrity, who wants to give his or her message as part of the awareness campaign. “The idea is to reach out to all villages by using the latest technology and making the whole experience interesting for people,” he said.