Smaller enterprises tilt towards digital channels for sales: Crisil

New Delhi, Dec 24 : Smaller enterprises have shown a “big digital shift” to shore up sales in pandemic times, a Crisil survey report said on Thursday.
According to the survey report of firms with revenue less than Rs 25 crore, the adoption of digital sales channels among micro and small enterprises (MSEs) has increased significantly since the Covid-19 pandemic struck.
The survey, conducted in November, was aimed at gauging changes in the level of usage of digital channels including of online aggregators, social media platforms and owned websites – by such entities after the pandemic.
As per the survey, about 60 per cent of the respondents adopting digital selling said it helped them weather the pandemic-induced stress, while the rest said it boosted sales.
“These respondents were also more positive about their near-term business situation compared with those that didn’t take the digital route.
“About 29 per cent of the MSEs surveyed were using digital sales channels such as online aggregators or market places, social media, and mobile marketing before the pandemic struck,” said Bhushan Parekh, Director, Crisil.