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SuperSport steers South Africa Cricket to broadcast gain

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Johannesburg, March 7 : Women’s cricket placed on a pedestal, the fight against Gender-Based Violence amplified and the domestic game taken to a new level — these are some of the major milestones that SuperSport helped Cricket South Africa (CSA) achieve during the current season.
The partnership with the central broadcast partner has played a key role in galvanising cricket in the country and ensuring that a world-class product was delivered to television screens.
“We are hugely indebted to SuperSport for what they have done for us over the course of the 2020/21 season. They have really helped us grow the game in terms of coverage and reach,” CSA acting chief executive officer Pholetsi Moseki stated.
“The appetite they have shown to assist CSA during what was an extremely challenging campaign for everyone cannot be understated. This only enhances our relationship and I have no doubt we will continue to grow cricket side-by-side during the years ahead.” The key points of expanded coverage over the season have been the women’s game as well as domestic cricket.
SuperSport undertook to beam a full women’s series for the first time when it broadcasted the entire limited-overs home series between the Momentum Proteas and Pakistan, which was played in a bio-secure environment (BSE) in Durban.

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