Amazon makes Alexa Custom Assistant available in India

New Delhi:  Amazon on Thursday announced Alexa Custom Assistant, a new solution that lets device makers and service providers create intelligent assistants tailored to their brand personality and customer needs.
With the new solution, automakers in India will easily be able to build their own intelligent assistants.
The Alexa Custom Assistant is available globally, including India, starting Thursday, Amazon said in a blog post.
The Alexa Custom Assistant is built directly on Alexa technology, providing companies access to world class, always-improving voice AI technology, customised with unique wake word, voice, skills, and capabilities.
“The brand’s assistant also seamlessly coexists and cooperates with Alexa, providing customers the benefits of an intelligent assistant that is their product and services expert, while Alexa provides the familiar experiences they already know and love,” Amazon said.
“The Alexa Custom Assistant reduces the cost and complexity of building intelligent assistants into automobiles, consumer electronics, mobile applications, smart properties, video games, and a variety of other digital experiences,” it added.