Apple doubles down on protecting users’ personal data globally

New Delhi : In a fresh bid to make users aware about the privacy of their data and take control of their personal and financial information, Apple has introduced a global campaign that will run on broadcast and social media across 24 countries, including India.
The 90-second video campaign highlights a slew of features Apple has developed to safeguard users’ data like Mail Privacy Protection and App Tracking Transparency (ATT) which helps users ask third-party apps not to track their online activity.
The iPhone maker aims to show how iOS users can take back control over their personal data.
“Over the past decade, a large and opaque industry has been amassing increasing amounts of personal data. A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms track users online and offline, harvesting their personal data,” said Apple.
Also Read Apple may unveil 3 smartwatches along with iPhone 14 in September This data is pieced together, shared, aggregated, and used in real-time auctions, fueling a $227 billion-a-year industry.
“This occurs everyday, as people go about their daily lives, often without their knowledge or permission,” said the tech giant.