Apple, Meta once planned to build businesses together: Report

San Francisco: Apple and Meta (formerly Facebook), at the loggerheads over privacy changes in iOS and App Store, once planned to “build businesses together” where Apple was in discussions with Mark Zuckerberg-run social network about how it could make more money from its ad revenue.
According to a report in The Wall Street Journal, Apple and Facebook discussed “revenue-sharing arrangements, including a potential ad-free, subscription version of Facebook”.
They discussed creating a subscription-based version of Facebook that would be free of ads.
Apple also reportedly argued that it deserved a cut of certain portions of Facebook’s ad revenue from so-called “boosted posts”.
A boost allows a user to pay to increase the number of people that see a post on Facebook or Instagram.
“Apple, which doesn’t take a cut of advertising from developers, argued that Facebook boosts should be considered in-app purchases, according to a person familiar with the matter,” the report said late on Friday.