New Delhi, Oct 22 : Facebook on Thursday said it will finally start charging companies using WhatsApp for Business, as it expanded ways for its users to check out available products and make purchases right from a chat.
Some 50 million businesses and 175 million people message a WhatsApp Business account every day and this move will help WhatsApp continue building a business of its own while it provides and expands free end-to-end encrypted text, video and voice calling for more than 2 billion people.
“We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time,” WhatsApp said in a statement.
“We will charge business customers for some of the services we offer,” it added.
WhatsApp will first add a Shopping button, which went live on Thursday globally, though it will come to India later.
“In the future we’ll make it possible to add items to a cart and check out, all within WhatsApp”.
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