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Facebook no more among top 10 best brands globally

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San Francisco: Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.
Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.
Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.
The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.
Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.
Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

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