Fitbit sells 3.3mn devices in Q3, Google acquisition delayed

San Francisco, Nov 5 : Smart wearable brand Fitbit, whose acquisition by Google last November is set to be pushed to 2021 as the regulatory review of the transaction is ongoing, has announced it sold 3.3 million devices at an average selling price of $104 per device in the third quarter that ended on October 3.
This is 8 per cent increase (year-over-year), driven primarily by the introduction of higher priced smartwatches and consumer demand for its new smartwatch, the Fitbit Sense.
The company reported revenue of $364 million for its third quarter of 2020.
“The response to our new offerings has been strong across both devices and software. We achieved a key financial milestone this quarter with an annual run-rate for consumer services revenue of more than $100 million, highlighting the continued opportunity we have to deepen our relationship with our users,” said said James Park, Fitbit co-founder and CEO.
The company has introduced several new devices in the past 12 months, including Fitbit Charge 4, Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 — representing 52 per cent of revenue.
Fitbit.com revenue grew 54 per cent year-over-year to $42 million and represented 12 per cent of sales.