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Flagging fake political posts as satire more effective on FB

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New York: If you want to convince people not to trust an inaccurate political post on Facebook, labeling it as satire can help reduce such misinformation from spreading, says a new study.
Researchers at the Ohio State University found that flagging inaccurate political posts because they had been disputed by fact-checkers or fellow Facebook users was not as good at reducing belief in the falsehoods or stopping people from sharing them.
However, labeling inaccurate posts as being humor, parody or a hoax did help and resulted in significantly less willing to share such posts.
“We thought that fact-checking flags might work pretty well on Facebook, but that’s not what we found,” said R. Kelly Garrett, lead author of the study and professor of communication at Ohio State.
It only helped to have flags for satirical posts.
“This raises some really interesting questions about why people are moved to disbelieve a claim when you tell them it is hoax or satire, but not when journalists or even their peers say there is something wrong with the story,” Garrett said in a paper published online in the Journal of Computer-Mediated Communication.

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