Google launches new site to help travel industry gauge demand

New Delhi, Dec 21 : As the pandemic-hit Indian travel industry hopes for a quick recovery, Google on Monday launched a new website that provides demand trends from search data to sector participants.
Called ‘Travel Insights with Google’, the new website will help better understand pent-up travel demand and leverage insights from these tools for businesses to position themselves for recovery, the company said.
“The pandemic has had a direct, immediate and continuing impact on the travel industry. But it is also one of the industries that has been at the forefront of digitisation,” Roma Datta Chobey, Director – Travel, Google India, said in a statement.
“Our Travel Insights with Google tool recognises that, and amidst this volatility, provides players real-time, actionable analysis of travel intention and sentiment, domestically and from overseas, for better and more agile decision making.” Based on user search data, the Travel Insights with Google tool can point to two kinds of time-specific trends — Destination Insights and Hotel Insights.
The Destination Insights tool will give a clear picture of the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting — helping the industry map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travellers.