San Francisco: Google has finally launched a new pilot programme to keep political campaign emails out of spam folders for Gmail users.
Gmail users could start seeing more campaign fundraising emails in their inboxes in the next couple of days, reports Axios.
Announced in June, the programme allows candidates, political party committees and leadership political action committees to apply for spam folder exemptions.
The move is “partly a result of Google bowing to pressure from conservatives who claimed the company marked Republican emails as spam more often than others”.
The US Federal Election Commission had approved the Google programme in August.
Also Read Twitter makes it easy for the visually impaired to read images “Google has come under fire that its algorithms unfairly target conservative content across its services, and that its Gmail service filters more Republican fundraising and campaign emails to spam,” the report mentioned.
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