Netflix frontrunner to acquire streaming rival Roku: Report

San Francisco: Streaming giant Netflix that is struggling to retain long-term paid subscribers may acquire rival platform Roku, the media reported.
According to a report in Insider citing sources, Roku employees have long been speculating about the company being sold to Netflix.
The buyout would reportedly cost around $13 billion (based on its current valuation) and will give Netflix a foothold in the hardware market.
Both Netflix and Roku did not comment on the report.
The news came after US telecommunication conglomerate Comcast became frontrunner to acquire Roku last year.
The streaming companies saw their stock going up over the report last week.