Netflix to finally crack down on password sharing, upgrades ad-supported plans

San Francisco: Streaming giant Netflix is finally set to crack down on password sharing in the US this summer.
Netflix originally planned to roll out “paid sharing” in the US during the first quarter this year. The company will now introduce the feature on or before June 30.
“We are planning on a broad rollout, including in the US, in Q2,” the company said in its first-quarter 2023 earnings.
“Paid sharing is another important initiative as widespread account sharing (over 100 million households) undermines our ability to invest in and improve Netflix for our paying members, as well as build our business,” the company added.
Also Read Netflix rolls out ad-supported plan for Apple TV users Netflix first launched paid sharing in Canada, New Zealand, Spain, and Portugal.
The company said it is also upgrading its ad-supported plan in terms of streaming quality and concurrent streams.