Samsung eyes double-digit growth from TVs in festive season

New Delhi: With the quality of content and higher Internet speed driving the surge in sales of smart televisions in India, Samsung is targeting double-digit growth in its revenue from TV sales during the festive season, according to a top company executive.
The South Korean electronics major is particularly bullish on the sales of its TVs in the 55-inch and above segment, eying three times growth in this category due to the continuing trend of “upsizing” among Indian consumers.
Samsung said it has about 49 percent market share in the 55-inch QLED segment, achieving an eight percent gain in market share during the January-July period, on the back of the new QLED models it launched this year.
“Smart TV growth has been significant in India and this growth I will attribute to very good content and Internet speed going up,” Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, told IANS in an interview.
“Share of smart TV category in the overall TV market in the country has gone up to 25 percent till July this year. We have grown by over 40 percent,” Pullan added.
Samsung said it has been the No.1 player in the Indian TV market for the past 13 years. But the company is now facing competition from Chinese players like Xiaomi and Lenovo-owned Motorola. Moreover, OnePlus is also eying a pie of the Indian TV market with the launch of its first TV on September 26.