Spotify overtakes Apple as top US podcast platform: Report

San Francisco: Music streaming giant Spotify has reportedly surpassed tech giant Apple to become the top podcast provider in the US.
During the company’s Q3 2021 earnings call, Spotify said that according to Edison Research and its own internal sources, it “recently became” the No. 1 podcast platform US listeners use the most, reports TechCrunch.
Given the US is the largest global podcast market, the milestone is significant and speaks to the sizable investment Spotify has made in podcasts over the past few years, the report said.
The company didn’t break down its podcast listener numbers specifically, however. Instead, it shared its monthly active users overall grew 19 per cent year-over-year (YoY) to reach 381 million in the quarter, up from 365 million last year.
Premium subscribers also grew 19 per cent to reach 172 million, up from 165 million last year.
Also Read Intel announces 12th Gen ‘Alder Lake’ desktop CPUs According to eMarketer’s recent data, Spotify and Apple Podcasts have been neck and neck in terms of US podcast listeners.