Spotify rolls out AI-powered DJ feature in UK, Ireland

San Francisco: Music streaming platform Spotify has started rolling out its AI feature called “DJ” for premium customers in the UK and Ireland.
“We’re excited to start rolling out DJ in beta to Premium users across the UK and Ireland,” Spotify said on Tuesday.
This feature was first made available to premium subscribers in the US and Canada in February.
The feature is still in beta and is powered by OpenAI’s technology.
Moreover, the company noted that after the launch of the DJ feature, Gen Z and millennials enjoyed the most, making up 87 per cent of DJ users, plus, Spotify found that people who use the AI DJ on a particular day will spend 25 per cent of their listening time with the feature.
Also Read Google Cloud’s new AI-tools to help accelerate drug discovery, precision medicine According to Spotify, the DJ’s voice is modelled after the company’s head of cultural partnerships, Xavier “X” Jernigan.