New Delhi: Buoyed by its stellar performance in India and Russia markets, Chinese smartphone maker Xiaomi is projected to become the third largest global brand after Samsung and Apple in 2021, according to a new report.
The year 2021 is going to be the year of Chinese smartphone vendors and the third and fourth spots are likely to go to Vivo and OPPO, respectively.
“In Asia Pacific, Vivo, Xiaomi and OPPO will become top 3 players driven by aggressive marketing, expanding channel footprints and competitive pricing,” said Linda Sui, Senior Director at market research firm Strategy Analytics.
This year, Xiaomi is projected to grow its share of global smartphone market by 2 percentage points to a record 13 per cent.
According to the IDC, Xiaomi with 147.8 million shipments had 11.4 per cent share at fourth position globally, with Huawei at third spot with 14.6 per cent share.
Huawei continues to suffer under the weight of US sanctions and saw a dramatic year-over-year decline of 42.4 per cent.
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