New Delhi, Nov 19 : Google-owned YouTube will not pay some creators even after running ads on their videos as those creators are not part of its partner programme.
In a normal scenario, when advertisements run on YouTube videos, creators receive a portion of the revenue as part of YouTube’s Partner programme.
“With the new monetization rules, a creator who is not in the partner program ‘may see ads on some of your videos,’ according to an update to the platform’s Terms of Service, reports The Verge.
The update is going to affect smaller creators without a huge viewership.
“YouTube’s Partner Programme requires creators to have accrued 4,000 total hours of watch time over the last 12 months and have more than 1,000 subscribers”.
The company has rolled out new Terms of Service starting with the US, but they will be effective in all regions by the end of next year.
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